常用JSON-LD Schema代码存档

常用JSON-LD Schema代码存档

WordPress有许多设置schema的插件，大部分都是一个很大的SEO插件，而且捆绑许多很鸡肋的功能。自动描述，自动关键字，301，404等本来都可以通过主题实现，只是为不同格式的文章添加schema，还是直接修改主题文件即可。

有独立页面模板的，直接修改对应模板文件，默认页面、文章文件为page.php和single.php/post.php。不同形式或分类下的文章如果需要加载不同类型的schema，用自定义字段或者修改文章meta实现。begin主题通过修改Meta实现。

常用JSON-LD Schema格式模板如下，留此备份。

个人（或机构）博客文章

<script type="application/ld+json">
{
   "@context": "http://schema.org/",
   "@type":"BlogPosting",
   "mainEntityOfPage": {
      "@type": "WebPage",
      "@id": "https://google.com/article"
},
   "headline": "文章标题",
   "image": [
       "图一URL",
       "图二URL",
       "图三URL"
],
   "datePublished": "2012-03-03",
   "dateModified": "2019-01-22",
   "author": {
       "@type": "Person",
       "name": "作者名"
},
   "publisher": {
      "@type": "Person",
      "name": "品牌或公司名称",
      "logo": {
      "@type": "ImageObject",
      "url": "https://www.domain.com/logo.png"
   }
},
   "description": "文章描述"
}
</script>

个人（或机构）新闻文章

<script type="application/ld+json">
{
   "@context": "http://schema.org/",
   "@type":"NewsArticle",
   "mainEntityOfPage": {
      "@type": "WebPage",
      "@id": "https://google.com/article"
},
   "headline": "文章标题",
   "image": [
       "图一URL",
       "图二URL",
       "图三URL"
],
   "datePublished": "2012-03-03",
   "dateModified": "2019-01-22",
   "author": {
       "@type": "Organization",
       "name": "机构名称"
},
   "publisher": {
      "@type": "Organization",
      "name": "品牌或公司名称",
      "logo": {
      "@type": "ImageObject",
      "url": "https://www.domain.com/logo.png"
   }
},
   "description": "文章描述"
}
</script>

课程

<script type="application/ld+json">
{
   "@context": "http://schema.org/",
   "@type":"Course",
   "name":"课程名称",
   "description":"课程描述",
   "provider":{
       "@type":"Organization",
       "name":"课程提供者",
       "sameAs":"课程URL地址"
   }
}
</script>

课程详细版

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Course",
  "name": "Basic Proofreading",
  "description": "The distance learning training course that takes you \r\n        from complete beginner to PQB qualified proofreader in one step.",
  "hasCourseInstance": [
    {
      "@type": "CourseInstance",
      "courseMode": [
        "distance learning",
        "Online"
      ],
      "offers": {
        "@type": "Offer",
        "price": "395",
        "priceCurrency": "GBP"
      }
    },
    {
      "@type": "CourseInstance",
      "courseMode": [
        "Posted",
        "distance learning"
      ],
      "offers": {
        "@type": "Offer",
        "price": "440",
        "priceCurrency": "GBP"
      }
    }
  ]
}
</script>

网站Logo

<script type="application/ld+json">
{
   "@context": "http://schema.org/",
   "@type":"Organization",
   "url":"https://www.domain.com",
   "logo":"https://www.domain.com/logo.png"
}
</script>

个人（或机构）社交媒体资料

<script type="application/ld+json">
{
   "@context": "http://schema.org/",
   "@type":"Person",
   "@id":"https://www.homepage.com/#organization",
   "name":"个人或机构姓名",
   "url":"https://www.homepage.com",
   "sameAs" :[
       "https://www.facebook.com/abc",
       "https://www.twitter.com/abc",
       "",
       "",
       "",
       "",
       "",
       ""
     ]
   }
</script>

网站

<script type="application/ld+json">
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "http://example.com/",
        "potentialAction": {
          "@type": "SearchAction",
          "target": "http://example.com/search?&q={query}",
          "query": "required"
        }
    }
    </script>